FINANCIAL SYSTEM

Every financial system helps to increase output by moving the economic system towards better production. This is possible by making use of available resources to create more wealth and brings prosperity to the economy. This in turn gives more opportunity to the players for better investment and ultimate saving. The market players in any financial market are the banks, financial institutions, and treasury. In a healthy economy, the market is well supervised.

DIRECT MARKETING

Direct marketing is any form of direct but non personal contact with the target market. Direct marketing activities include sending direct mailers and catalogs to customers, email messengers SMS’S or even MMS’S to customers. For direct marketing communication, companies need to acquire updated lists of customers and their address. Many companies use direct marketing to keep in touch with their exciting customers, an effective way to allow of a follow up communication with the customer.

TARGET MARKETS

A company rarely satisfies everyone in the market. Not everyone likes car, two wheeler, soap, shampoo, mobile phone and movies. Even those companies that practice the production concept are able to truly satisfy only a small part of their markets. Marketers must begin by dividing up the markets into smaller groups of customers by looking for people who share their needs. These groups are then identified using variables such as age, income, gender, lifestyles, values and attitudes to name a few. This process is known as target market.